About Dr.Sridevi

Dr. Sridevi Gaddam is a doctor with an edge. She holds a Bachelors Degree in Ayurvedic Medicine and Surgery, hails from a family of Ayurvedic experts, has had hands-on training about Panchakarma treatment modalities and intensive study of skincare herbs from Kerala, the motherland of Ayurveda. More importantly, she is a Certified Entrepreneur from India’s premier business school – ISB

Not content with her professional degree in medicine alone, Dr Sridevi wanted to understand thoroughly the need for her specialisation in the market. What exactly do patients need and how? Is the market giving them what they need or do they feel short-changed? She decided to arm herself with the requisite knowledge about ‘what patients want’ and has enrolled herself for the “10,000 women Certificate Programme for Women Entrepreneurs” sponsored by US investment banking firm Goldman Sachs Company  from the Indian School of Business, Hyderabad.  The result is her new, improved line of medicines and herbal beauty products. Not surprisingly, the spirited and enterprising doctor bagged the award for best business plan presentation at ISB.

Today, her Ayurvedic centre in the bustling Banjara Hills in Hyderabad, Andhra Pradesh, stands testimony to her easy bedside manner as a doctor and her good entrepreneurial skills. She keeps herself updated about the latest research in her field and is a popular doctor in the media as well.

Besides being one of the doctors in the Deccan Chronicle’s Health Page in the early 2000, she has done television shows on health, with emphasis on Ayurveda. Her show titled ‘Populapette’ (Kitchen Medicine) completed 200 episodes on the channel. Those who have missed her shows can catch with Dr Sridevi’s expert advice on the video sharing site YouTube. One visit to her clinic will tell you that also writes extensively and shares her knowledge with readers of several magazines.

From lifestyle ailments such as Spondylitis to hereditary disorders like diabetes and hormonal irregularities such as infertility, she has treated a host of problems and garnered the trust of her patients. Many of them now confess that thay are fed up with the new-age cosmetics and seek her advice for Ayurvedic solutions to problems. That is what triggered off a whole new set of natural and herbal products under the label Dr.Sridevi's Ayu Herbals.

What happens with natural herbs blend with thorough knowledge and medical expertise plus marketing sense? It is a brand of herbal skincare products that are as effective as they are claimed to be. No gimmicks, no jugglery and strictly no hardsell. Take it or leave it. Dr Sridevi’s Ayu Herbals is a brand that was developed by the doctor herself. It is not a brand that was created to ‘make an extra buck’ while on the job. It was not made because it seemed like a good brand building exercise. Instead, it began with the simple, clean thought of providing the best of nature’s care in a treatment format for the harried patient. “During the course of my treatment, I would recommend the herbal decoction according to some specifications. These specifications were based on my theoretical knowledge, practical experience and my own judgement plus intuition. To my surprise, the patients came back to report remarkable progress after they followed by advice on medication. As more patients started coming in and the demand for my recommendations increased, I decided that I should start taking my herbal recommendations seriously and gave it a name, shaped its identity and put in my heart into it. The result is Dr Sridevi’s Ayu Herbals. Initially it sounded vain to have my name attached to the brand. But the flip side to it is that since patients place their trust in me, giving my name to it increases my responsibility on what I suggest and recommend,” says Dr Sridevi.

The brand comprises skincare products ranging from massage cream, face pack, facial scrub, bust cream, pimple cream, anti-wrinkle gel, body cleanser, fairness cream, anti-marks cream, hair oil. The products are made of 100 per cent natural products, thereby ensuring there is no harm done on to you. “While most herbal products use extracts which are hard to get soaked up by the skin, our products have been made painstakingly made to aid quick absorption and give fast results. Literally every single product in our line is water-based and has been converted into herbal decoctions before they reach you, thus retaining the goodness of herbs for you. Did you know that water is the easiest thing that gets absorbed into the skin and that speaks for the efficacy of decoctions,” the doctor explains.

Like we said it before, no gimmicks, no jugglery and strictly no hardsell. Here is the doctor. Here’s the clinic and here is the range of products. It’s your choice.